What started as a creative experiment between four friends from Mumbai has grown into XNO ( pronounced : SNOW ) , a brand that reflects our love for sneakers and casual shoes. Our journey, from experiment to reality, has been a blend of creativity, hard work, and, above all, fun. Along this journey, we've stayed true to our mission—to bring fresh, bold designs that challenge convention and inspire individuality. At XNO, we’re committed to creating footwear that not only supports your adventures but also represents your unique journey. Join us as we continue to have fun pushing boundaries and daring to say ‘NO’ to limits